Search Engine Optimization

What is search engine optimization?

Search engine optimization is about driving visitors to your website that have the highest conversion intent. Websites are ranked on search engine results pages by factors such as content relevancy, popularity, geography, etc. Keep in mind that this process happens for each and every keyword so just because you rank well for ‘blue widgets’ does not mean you will rank well for ‘red widgets’.

How do I improve my organic search rankings?

There are many factors that go into search engine algorithms, but most importantly you must think of your content as not writing for search engines but instead writing for your audience. It is important to think through the business needs and what your audience may be looking for in order to develop a cohesive content strategy that can be put in place across the entire site.

Our Approach to SEO

Bluefin Strategy focuses on both qualitative and quantitative data to develop a holistic content strategy specifically for your business. We work alongside your team to find keywords and categories that show the best opportunities to drive visitor conversion.