Email Marketing Strategy

What is an email marketing strategy?

You know those annoying emails you get because you signed up for something a long time ago? Well clearly those companies don’t have a sound email marketing strategy in place. If they did the emails you find so annoying wouldn’t be annoying.
A sound email marketing strategy consists of reviewing the audience segment you are sending to, the time and day you are sending, the message you are conveying, the calls to action you are pushing, the landing page you send them to, and finally how you track all of this! Bluefin Strategy helps clients to ensure all of these areas are taken care of and that the email strategy is optimized for success.