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Google Adwords adds historic quality score reporting

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As anyone fluent in Google AdWords knows, Quality Score is the great and powerful Wizard behind the curtain.

Google AdWords has added seven new Quality Score related data columns for reporting, including:

  • Expected CTR
  • Ad Relevance
  • Landing Page Experience
  • Quality Score (Historic)
  • Landing Page Experience (Historic)
  • Ad Relevance (Historic)
  • Expected Click Through Rate (Historic)
google adwords historical quality score menu

7 new options for Quality Score now available in  AdWords

Until this week, there were a number of ways to ascertain if a change to keywords, ads or a landing page impacted your Quality Score directly. However, these were 3rd party workarounds and prone to error.

How does this help my AdWords campaigns?

As stated by Google in their official announcement, this data allows marketers to understand how changes to ad relevance, landing page experience and keyword optimization directly impacts Quality Score.

Being able to tie account changes directly to changes in Quality Score will allow a great efficiency in split testing and vastly increase data-supported best practices across the board.

While historical data for Quality Score will only be available from January 22nd, 2016 forward, this gives marketers a chance to begin to tie specific optimization efforts to AdWords Quality Score and understand at a deeper level what elements (ad relevance, landing page experience, etc) of Quality Score are holding back select keywords.

Until now, trial and error had been the main tactic in improving Quality Score and while the relationship between keywords, ad relevance and landing page experience isn’t a new theory, the ability to view historic impact from these optimizations has been a gaping hole in the process.

You can learn more about this update below:

Google’s official announcement on improved Quality Score reporting

Let us know how you’ve improved your AdWords campaigns based on this new update in the comments below.

 

 

How to Prepare for Google’s Mobile-First Index Change

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If you follow the SEO industry, you’ve likely heard that Google has begun testing its Mobile-First Index.  If not, the short-version is Google currently indexes both the Desktop and Mobile versions of your website based on the Desktop version.  Google now plans to flip that and begin indexing your Desktop & Mobile versions based on the Mobile version of your website.

“Awesome.  So what?”

Well, for those of you with a standard Responsive or Dynamic Serving website, there isn’t much to worry about as quoted by the Google Webmaster Blog:

If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.

Seems you can sit back and relax.

But I don’t have a responsive website though…

For those of you with a website that serves different markup to mobile and desktop and feel that your organic search results are important, the Mobile-First Index is another signal that Google is looking to push website owners further towards a responsive standard for the web. At this point, if you run a website, you’ve likely had to field the “Why aren’t we responsive yet?”question. And if you haven’t, the Mobile First Index test is a great conversation starter for a move to Responsive. With that in mind, I’ve put together the below list of guides that can get you on the right path towards avoiding penalties when Google pushes the Mobile First Index live in 2017.

  • http://searchengineland.com/5-steps-optimizing-site-googles-mobile-first-index-262716
  • http://searchengineland.com/faq-google-mobile-first-index-262751