How to Set Up Google Analytics

Over the last few weeks we have encountered several businesses that either do not have web analytics of any kind or they have analytics implemented but not well. This is an issue that is near and dear to my heart as a data geek but also as a marketer in general. How is it possible to know what is working and what is not when you don’t have proper tracking in place? So in the interest of making everyone smarter and better at tracking we have decided to do a six-part blog series that covers everything you will need to develop a strategy for setting up Google Analytics from start to finish. There are a million blog posts out there about the tactics of setup, but with this series we are trying to explain the how’s and why’s so you can develop a killer analytics strategy to get the actionable data you need!