We were recently asked by a client to explain what we do as if they were a four-year-old, paying homage to Denzel Washington in “Philadelphia”. At first we laughed, as did they, but then we got to thinking that there is a lot of stuff to think about when you’re a small(er) business and it […]
Tracking your marketing campaigns is imperative to success, mostly so you’re not spending advertising dollars on underperforming mediums. However many websites go without the use of campaign tracking variables. Now, every analytics platform has a campaign tracking component of some kind but today we will focus on the Google Analytics side of the fence, as […]
Having trouble deciding what to AB test? Here is a fun list of potential things you can test on your website: Commerce Sites: Add to Cart button text/color ANY page within the payment process (look for form requirements or distractions) Product listing page layout and filter options Product page layout Image(s) Text length Reviews Lead-gen […]
In today’s world of flashy advertising, new fangled gadgets and the seemingly limitless capabilities of the internet it is easy for us to be overwhelmed. I’m no scientist, but as I type this Pandora plays in the background, my iPhone is at the ready to my right and I am typing this on screen number […]
Big data was going to revolutionize your marketing efforts. But according to an eMarketer report only 5% of businesses say that it is fundamentally changing the way they do business. How could that be? We have all the data we would ever need to micro-target our customers with the right message at the right time! […]
I had a conversation with a small business the other day where after presenting them with several issues that are easily fixed on their website the marketing person responded with, “ya we know all of that”. I guess this is why so many of us keep driving the car despite the engine light shining a Texas […]
There was a time for most of us not long ago, and many country clubs keep it going, when cliques determined whether you were part of the “in” crowd or if you were just a random person. That connection brought exclusivity to parties and good times that many people weren’t part of. Often you were called […]
AB testing sounds much more difficult than it actually is. It’s probably because designers, developers and marketers just don’t want to be proven wrong so they just muddy the water. At the base of it all, AB testing is about getting answers about your website from those who actually use it. Bluefin Strategies quick definition […]
Galileo once said, “Measure what is measurable, and make measurable what is not so.” This is the basis for any web analytics implementation strategy. Web analytics does the following; Tracks how visitors come to your website Measures what they do when they are on your site Records if those visitors take your desired action Seems […]
