Entries by JR Hopwood

Helpful Google Analytics Custom Reports

Custom reports within Google Analytics are not as widely used as they should be. We won’t discuss the setting up of customer reports as Google’s already done that for you here: https://support.google.com/analytics/answer/1151300?hl=en. However, we’ll walk you through three reports that we typically set up immediately when gaining access to a client’s Google Analytics account. Dimension: […]

Setting Up Your Analytics Profiles

Have you deleted an analytics profile? We analysts cringe at that thought for one huge reason; historical data trending. We have experienced a handful of clients over this last year who, for a myriad of reasons, deleted profiles or started anew. Below are a few quick tips in setting up analytics for your website that […]

Pay Per Click Strategy vs Management

In the last week we’ve had two separate clients remark to us about their displeasure with the way they pay for Pay Per Click (PPC) Advertising and the lack of PPC Strategy. Side note, we do not handle their PPC (yet). Below is an outline of what came from our discussions. PPC Management When these […]

Online Marketing Strategy You Say?

Current Digital Marketing Landscape In today’s complex digital marketing landscape decisions are made on a daily basis. What marketing tactics should we use? Where should we drive visitors? What do we do with the pages to make visitors convert more? Often these questions are answered by pulling some data from the analytics platform and running […]

What is a Content Management System?

It struck us the other day that many sites still do not have, nor do they realize the importance of, a content management system. So in no uncertain terms we will outline the strategic reasons for getting a content management system as well as some of the potential pitfalls you need to think about from […]

Digital Strategy on Vacation

Bluefin Strategy came to be because of our love for fishing, well that and it was an available domain name. Never the less tomorrow Bluefin Strategy embarks on a much needed tuna fishing vacation. While our minds drift to the thoughts of fresh sashimi and tuna salad we must first make sure all our ducks […]

When is an ad network’s job finished?

When you purchase digital advertising from an ad networks, such as display or PPC, they are very happy to quickly send out an invoice. Following that they will have calls and send you data, typically in Excel or Powerpoint form, that shows how they are doing. “You’re getting a ton of impressions” or “We’re really […]

The Social Divide

It turns out there’s a pretty large divide between marketers and consumers… are you shocked? According to a Boston Retail Partners study retailers expected to see a 34% increase from their social media channels. However, an eMarketer study found that consumers weren’t as apt to use social media to drive their purchases via a “Buy […]