There are probably more Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising companies out there than there are fast food joints. It makes sense because search marketing is a highly competitive and sought after medium. Add in email and display vendors and you’ve got quite the group. The problem we often see is […]
If you don’t already have a Google Analytics account you either don’t have a website, are using something claiming to be more advanced, or have no idea what is happening with your web traffic. Google Analytics is a free web analytics tool and should be installed on every website in order for you to make […]
Do you have similar Google Analytics settings that you keep having to enter each and every time you enter a new tag in Google Tag Manager? Well fret not as Google has saved the day for you with “Google Analytics Settings” as a variable inside of Google Tag Manager. This variable allows you to set […]
Recently a friend asked me to help him evaluate some SEO agencies much larger than we are (so we weren’t upset…). As we went through the process a theme developed over and over again. Nearly every agency focused on Technical SEO at the outset and then a ‘pass the buck’ approach with ongoing optimization. So […]
I’ve had a few conversations the last few months where someone told me that we couldn’t tag something a certain way because Google Analytics isn’t set up to do it that way. And no, I’m not talking about personally identifiable information here. You must be able to think outside the box and break free from […]
This week I drove across the country visiting our offices and taking in the good ole US of A. Driving that long and that far in between meetings and other obligations meant I really had to know when and where I would be. Before I started the journey I planned out where I would stop […]
Hiring an agency is often a difficult task as many companies claim to bring you all the conversions you want despite providing a clear plan to do so. I say that hypocritically as we have that phrase prominently featured on our homepage. It is difficult for many companies or marketing teams to stay on top […]
Al Gore created the internet to distribute content to all (*Disclaimer, Al Gore did not create the internet). Too often we see websites with too much or too little content and no clear strategy about what content they should have. An eMarketer article recently noted that many organizations are just pushing out content with no […]
Campaign Tracking Variables are a great tool to evaluate how various traffic sources perform on your website after arriving. However, that is their limitation and where they should stop; upon arrival. Too many times we take a stroll through the Campaigns or Source reports and start to see some odd items that immediately send the […]
Google AdWords needn’t be difficult to manage and you don’t need expensive tools like WordStream nor Marin if you’re a small company or have a small budget under $2,000 per month. AdWords offers several amazing tools out of the box that are simple to use and provide great optimization benefits. Below are a few easy […]
