Latest Digital Strategy Articles
Digital Strategy Independence Day
On July 4th, 1776 delegates from the 13 original colonies adopted…
How to Conduct a Digital Marketing Strategy Session
In preparing for battle I have always found that plans are useless,…
Remarketing Without Stalking
I had multiple conversations on my annual tuna fishing trip (Bluefin…
Google Analytics Data Retention Policy & GDPR
You have to hand it to the Europeans, they really care about…
The Death Valley of Over Analysis
Picture this; you run an eCommerce site and your revenue isn't…
Everyone has a plan, until
Everyone has heard the old Mike Tyson quote "everyone has a plan…
Is AB Testing Dead?
After Optimizely announced they were sunsetting their free plan…
A Lesson in Digital Marketing Audience Targeting
As we dig into our clients' 2017 analytics numbers there are…
The Need for MORE Speed
Last week we reported our triumph over the AWS server gods and…
The Need for Speed
This week we've been slowly migrating our website over to Amazon…
The Chicken vs. Egg Strategy Approach
Not too long ago we were redesigning a website for a large hospital…
How to Create Custom Reports & Dashboards
Google Analytics' standard reports are really great and offer…