Audience Personas
There are people out there who do not like pizza. Seriously, we’ve met them. So a pizza shop would probably be wise to not spend money marketing to that group or at the very least leave them until last when it comes to marketing budget. Creating audience personas allows you to identify key attributes about your audience and identify their wants, needs and pain points. It then becomes clear who your most valuable audiences are and thus who you spend most of your advertising dollars trying to reach!
