What should I AB Test?
Having trouble deciding what to AB test?
Here is a fun list of potential things you can test on your website:
Commerce Sites:
- Add to Cart button text/color
- ANY page within the payment process (look for form requirements or distractions)
- Product listing page layout and filter options
- Product page layout
- Image(s)
- Text length
- Reviews
Lead-gen Sites:
- Form requirements (eg: do you have to require certain fields)
- Form titles
- Field order
- Steps vs. No Steps
Content Sites:
- Search results or article list page layout
- Article page layout
- Related links
- Comments section
- Lots of images vs. none
- Amount of content OR section headings
There are virtually hundreds of things you could test on your website without needing to involve a designer nor a developer. By focusing on little things you can keep costs low, or even non-existent. All you need is a testing platform and you could even use the free service from Google Analytics called ‘Experiments’. Just start testing! Once you’ll start you’ll be amazed at how even the smallest variations can have huge impact to your conversion!
